‘DARK HARBOUR,’ the campaign begins, ‘is inspired by what makes up 60% of our bodies and 70% of the earth’.
‘Dead skin cells?’ you think.
‘Water,’ the advertisement proclaims.
No, it’s not the new Terminator sequel: it’s a pair of cement-grey scrubs, ready for action. The only body of water they resemble is the effluent flowing into your local storm drain. ‘Get to the bleeper!’ you yell, confusing your Arnold Schwarzenegger films, falling over yourself to purchase these. Just one set of top and bottom scrubs in this colour will set you back an eye-watering $216 AUD but you don’t mind because work has become synonymous with life and it was only a matter of time before (like other industries have for decades) the line between worker and consumer in medicine has become irrevocably blurred.
It is not enough to simply toil away our lives in the windowless, groaning, stagnant House of God – we must also Consume.
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